How to Create a Purposeful Online Brand!

In Cartooning, Cool Ideas, How To, Tips re: Professional Development on July 9, 2012 at 8:01 pm

Today in Washington, DC, Laura Labovich — The Job Search Makeover Coach from — shared four Social Media Secrets to a room full of 40 Plus professionals in career transition.

  • Social Media Secret #1: It’s All about Your Brand!
  • Social Media Secret #2: Conduct a People Search, NOT a Job Search
  • Social Media Secret #3: Don’t Make it All about You!
  • Social Media Secret #4: Combat Age Discrimination with Social Media Knowledge and Tools

And for my visually stimulated fans and followers … Here’s a graphic artifact captured using an iPhone, iPad, SketchBook Pro, and Comic Life 2 apps.

Members and guests of 40 Plus DC learned at least four secrets on how best to create a purposeful on-line brand.

NOTE: Fans of Tom Peters may recall his book: The Brand You 50: Fifty Ways to Transform Yourself from an “Employee” into a Brand that Shouts Distinction, Commitment, and Passion! (Alfred A. Knopf, Inc, New York, 1999)

… It may be time again to dust off this classic and adapt the lessons listed therein into actions steps for the 21st Century.  Just saying, the more things change the more they stay the same.

Do share your ideas & action steps for branding as a comment below.  Have you completed to 100% your Linked In profile?  Are you recognized as an expert in any of the Linked In discussion groups or an industry-related community of interest?

  1. […] Lesko reports on this week’s Monday morning meeting at 40Plus with career coach Laura Labovich. Like this:LikeBe the first to like […]

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