johnleskodotbiz

On Visibility: How people know you > Who you know > What you know

In Alignment, Facilitating Business on February 19, 2013 at 4:58 pm
While doodling at a 40-Plus-DC workshop in early February, I re-discovered why visibility is so important in business.

While doodling at a 40-Plus-DC workshop in early February, I re-discovered why visibility is so important in business.

We’ve all heard the expression “It’s not what-you-know but who-you-know that’s most important in life.”

Well, I’m not yet ready to discount the knowledge, skills, and abilities (a.k.a. competencies) that anyone brings to an organization. What-you-know still is very important to future employment and career advancement.

I’m also not yet ready to say that who-you-know trumps what-you-know. Yes, it is very important that you build and maintain your network. It is very important that you know people — particularly people who can help you.

Perhaps we need to flip such questions and re-frame things a bit. Perhaps we need to ask ourselves:

  • What is it about me and my competencies that others need to know?
  • When people think of me, what is it that they remember?

Whereas, Charles Greene III suggests, “So how visible are you?” I will flip this or  paraphrase this question to now read: “How are you visible?”

  • Do you have a PR-campaign in place that will help others remember your brand, your services, or the goods you sell?
  • Have you integrated or harmonized the messages you post on the various social networks?
  • Are you consistent with your communication so that if a future employer were to GOOGLE you, they’d find a positive and consistent message?

Related questions include …

  • How are you managing your personal and professional brand?
  • How are you maintaining the many professional and personal relationships you’ve made thru-out your career?
  • And if employee referral programs are so important to finding a job or your next project or gig, then how will you find a way or make a way to exploit or leverage your connections?
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